Remarketing is a feature that allows you to target users who have already visited your site and offer them relevant ads when they visit other sites on the Google Display Network. For example, when users leave your site without buying anything, remarketing helps you to contact these potential customers while they browse other websites. You can even broadcast a message or encourage them to return to your site and make a purchase.

Use remarketing to deliver the right message to the right audience. Here’s how: You can add a code (remarketing tag) to every page of your site. So when buyers come to your site, they will be added to your remarketing lists. You can then target these potential buyers as they browse other websites.


Who should use remarketing?

Whether you want to boost sales on your site, increase sign-ups or enhance your brand, remarketing can be a strategic component of each of your campaigns. This can boost the return on investment (ROI) for all types of advertisers.

To create a remarketing list, you must enable one of the following types of campaigns: “Display Network only – Remarketing”, “Display Network only – All features” or “Search and Display Networks – All features”. You can change the type of campaign at any time.

Tips and Hints

If you are an advertiser on the Google Search Network, you can use remarketing to create an integrated campaign strategy. After attracting visitors to your site with targeted ads on search, you can use remarketing to target customers who have visited your site by showing ads and special offers on sites on the Google Display Network.


Use remarketing to improve return on investment (ROI) of your existing campaigns. If, for example, you generate traffic with keywords in your campaign, consider using remarketing to increase the number of conversions.

Why Google remarketing?

AdWords remarketing guarantees a great level of customization and flexibility to help you run your campaigns effectively. Here are some of the benefits that you can get from this type of campaigns:

  • Customizing audiences: Customize your remarketing lists in creative ways. For example, you can identify the “Customers who abandoned the shopping cart” and reach all people who created a basket without completing the purchase.
  • Reach and depth:¬†you can reach a large number of users online several times a day, week or month. With the multitude of websites participating in the Google Display Network, you can reach users on your lists when visiting those sites.
  • Pricing performance: with the Google flexible bidding, you can benefit from efficient pricing that can automatically boost your ROI. AdWords makes available CPM and CPC bidding models, that gives you the flexibility to adjust your bidding to meet your campaign goals.
  • Combination targeting: you can add different targeting methods such as contextual targeting or Interests. This allows you, for example, to reach visitors visiting pages with relevant context across the Display Network.
  • Create ads in a few clicks: easily create various promotional messages using text ads, or use the Display Builder tool to create display ads.
  • Total visibility: you have¬†complete visibility of the sites where your ads appeared. You can increase or decrease your bids depending on the site performance, or show your ads only on sites where they produce the best results.

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