How do I know if an ad is effective? Here are three questions to ask before creating an ad. We will provide you with many examples and responses using a fictitious company.

Question 1: What do I propose?

List the products and services you want to promote.

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Question 2: What am I trying to accomplish?

Tip: Keep it simple. You can create as many ads as you want, but try to limit yourself to one offer per ad.

Identify your main advertising objectives: What are you doing now and what will you be doing in the long term?

 

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Tip: Be specific. More specific your goals are, the more you will be able to know if your ads have helped you to achieve them.

Question 3: Who are my customers?

Describe your customers. Divide them into categories if there are several users with unique needs and goals.

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Tip: 
Focus on your target audience. A large number of users browse the Web, but they are not all interested in your offer. Identify specific types of customers who might be interested in what you offer.

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Here are some examples of ads for your AdWords Agency. As you can see, different ads were created for different types of customers:

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How to know if your ad is effective? Take the time to evaluate its performance.
Performance.
 One last question …

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Tips: Be objective. Creating effective ads is a question of learning and testing. Even if you love your ads, you must consider and be prepared to change them. This is one of the keys to success
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