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To ensure the success of your campaign, it is important to define where you want your ads to appear, but it is equally important to specify where they should not appear. Thanks to the geographical locations to be excluded, you prevent your ads from appearing in certain parts of your targeted areas (eg, in a specific region of a country or in a particular city or region). This allows you to use your budget wisely avoiding your ad being displayed to customers who could not possibly benefit from your products or services. Read more →