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You are currently viewing all posts tagged with adwords keywords.

There are some basic principles that you can follow to select and organize a good list of AdWords keywords. For example:

1. Put yourself in the customer’s shoes when you create your initial list.

List the main categories of your business and the terms or phrases that are relevant to each of those product/service categories. Include the words or phrases that your customers use to describe your products or services. Read more →