To show your ads in mobile applications, you can expand your campaign to mobile phone users. Let AdWords choose suitable mobile placements for your ads via the Display Network or target specific categories of applications.
With your campaigns eligible to show ads on the Search Network with Selective Display or Display Network, you can show your ads in mobile applications.
Select to show ads on the Display Network
Campaigns targeting the Display Network and the Search Network with Selective Display are automatically eligible to be shown in applications for mobile, if you have selected “All Features” (enabled by default) when creating a campaign.
Ads placed in mobile applications are particularly effective in generating clicks and conversions on websites.
Check your ad placements
If the ads in applications perform well, you can, if you wish, target applications through a campaign for mobile. To see which mobile aps are showing your ads, go to the section Placements on the Display Network tab. All apps which show the ads are listed here, as well as all the websites where your ads were displayed.
Create a Display Network campaign targeting mobile apps
Place your ads in selected applications
For your ads to show n mobile apps, you must choose at least one “placement.
3. To target ads based on age, gender, interests or historical visits on websites, expand the section “more targeting options” Be aware that if you select these options, your ad will appear less often (in other words, the number of impressions your ad will be reduced).
4. Click Save and continue .
Choose the best format for your ad for mobile applications
Click on “Create Ad”.
Select a text ad, image “for digital content / application”.
Text ads have the same limits on the number of characters allowed in mobile apps than other AdWords campaigns.
Image ads can be shown in mobile applications as banners or interstitial ads. When they click on your image ads, mobile users are redirected to your mobile website or application. Interstitial ads are displayed full screen.
The sizes of banners for mobile phones and tablets are: 320 x 50, 468 x 60, 728 x 90 and 300 x 250.
Track the performance of your ads for mobile apps
To see which applications showing your ads, go to the section Placements on the Display Network tab. You will find there categories and applications where your ads have been shown
To view the performance of applications according to their category, check the box next to the category name, then use the drop down menu See list of URLs on top of the table.