Your AdWords account contains a history of changes, in which you can examine the actions performed in the past in order to understand what led you to success and to have all the information that you need to be even more successful in the future.
Viewing your account statistics allows you to understand what events have triggered a change in your ad performance. You can customize the view of the changes displayed by period, campaign or ad, user groups and type of modification. In addition, if you find that the changes you made do not help you achieve your advertising goals, you can select the “Cancel” function.
How to view and use the change history feature?
Period: Use the drop-down at the top of the screen to show changes over a given period.
Scope: You can view the changes on your entire account or only for a given campaign or ad group, using the list in the navigation bar on the left.
User: If multiple users are associated with different login information and involved in the management of your account, you can use the dropdown menu Amended by to see the changes made by a particular user.
Type of change: Use the checkboxes to filter the display according to the type of change. Select the checkbox All to show all changes made, or check one or more boxes to refine the results. Different types of changes are explained in detail in the next section.
4. To learn more about each change, click Show all details. To simplify the display, click Hide all details.
5. Click Download to export the change history.
Actions on the account identified in the change history
The account history feature identifies the following types of changes:
In addition to changes directly to your AdWords account, change history shows the changes through automatic rules, the AdWords API and AdWords Editor.
The change log does not include the following:
Imagine that your assistant has paid little attention to spending lately. You want to check all the changes he has made to the daily budget and maximum cost per click (CPC) in the last week.
No change appears?
Use the graph of the change history
If your eyes get lost in all these changes, take a look at the graph. Changes are represented graphically and you can choose to display statistics.