Promotional codes allow advertisers to enjoy a free credit on their AdWords account. Google and its partners occasionally grant vouchers under specific offers. These deals are generally reserved for new advertisers who open new accounts.

AdWords Vouchers

Example

From time to time, Google offers a welcome offer such as “spend $25 and get $50“.  To redeem $50, you must apply the promotional code within 14 days of creating your account and get clicks for a minimum of $25 in your account. Once the $25 are spent, $50 will appear in your account within five working days.

 

Where do you enter the coupon code?

– If you haven’t already entered your billing info

  1. Sign in to your AdWords account at https://adwords.google.com
  2. Click the tab Billing, then Billing Preferences.
  3. Choose the country or territory where your business is located, and then click Continue.
  4. Enter information about your company, and then click Continue.
  5. Choose type and payment method, then enter your coupon code after you click on “If so, enter it here.” next to the question “Have you received a promotional code?” at the bottom of the page. Finally, click on Continue .
  6. Click Validate and activate .

– If you have already entered your billing information

  1. Sign in to your AdWords account at https://adwords.google.com
  2. Click the tab Billing, then Billing Preferences .
  3. In the field  use coupon code, enter your promotional code.
  4. Click Submit .

 

How promotional codes work with pre-payment or post-payment?

You can pay for your AdWords costs before (pre-payment ) or after ( post-pay ) obtaining clicks. This choice affects your promotional code. Here is the information to remember:

 

Post-pay billing

If you use the post-pay billing, simply enter the code and start running your ads. As soon as your account meets the criteria specified in the offer, the credit will appear in your account within five working days. For example, if the offer indicates that you need to spend $25, you must wait to have generated clicks for a minimum of $25 before the credit will appear in your account.

 

Prepay billing

If you use pre-payment, you must enter the code, then meet the criteria specified in the offer. For example, if the offer indicates that you need to spend $25, you will need to make a payment of at least $25 and fully spend this amount by generating a sufficient number of clicks. Once this requirement is met, the credit will appear in your account within five working days.

 

Tip:

If you use pre-payment, it may be wise to make an initial payment slightly higher than the minimum required amount. AdWords will stop showing your ads when you no longer have enough money in your account.

For example, if the criteria of the offer is asking you to spend $25 and that you make an initial payment of that exact amount, it is possible that your account does not exhaust completely the $25  if your cost per click (CPC) is higher than your balance. Suppose your average CPC amounts to $0.30. If you spend almost your entire budget, with the exception of $0.20, it is possible that this amount will never be used as your CPC is greater than your account balance.

 

To remember

  • Promotional codes are limited to one per customer and are often reserved for new advertisers. Most offers require AdWords accounts to meet certain criteria before they can receive a credit. Check the conditions of your promotional code for details of the offer.
  • Promotional codes are usually accompanied by an expiration date. You will need to use your code before that deadline.

 

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