Did you know that mobile searches have grown by more than 4X last year? Every
week, tens of millions of people search on Google from their mobile phones and
generate hundreds of millions of searches. This means that more of your customers
are using their smartphones to find information, read the news, look up directions,
comparison shop and make purchases. Are you ready to use the power of mobile
search to connect with your customers when they’re searching for you on the go?
Ad Sitelinks enable direct navigation to specific pages of your website. Since
navigating on the mobile web can still be difficult, Sitelinks for mobile can be
especially useful in taking customers directly to the desired conversion path on
your site. For example, with Sitelinks you can quickly guide your customers to the
best selling products on your site or to your online store locator. Mobile users find this
format particularly helpful and on average campaigns with mobile Sitelinks see a
30% increase in clickthrough rates when compared to campaigns without Sitelinks.
Make it easier for your customers to contact you by including a phone number in your mobile ads. Since users who make a call are more likely to make a purchase and a call
costs the same as a click to your ad, this is a very cost-effective ad format for driving
quality leads. In fact, we’ve found that when compared to ads without phone numbers,
Click-to-call ads drive a 6-8% average increase in click-through rates.
Interested in just driving calls to your business? Try the Call-only creative, an
enhancement to the Click-to-call ad format that ensures clicks to your ad solely
result in phone calls instead of click-throughs to your website.
Running an in-store promotion? Get the word out and incentivize customers to visit your store by including an offer in your mobile search ad. Users can save the offer via email or SMS. Ads will also display your phone number and your business location, so customers will have everything they need to go to your store, redeem the offer and make a purchase.
Do you have a vanity phone number? Use the Vanity Phone Numbers feature of
the Click-to-call format to display an alphanumeric phone number in your mobile
ad and help customers easily remember how to get in touch with you.
Make it easier for your customers to find you by including your business location in your mobile search ad. Location extensions ads deliver down to the block level information about your business to the right user, at the right place and at the right time. And the hyperlocal feature of this ad format displays additional distance information so that users can understand exactly how close they are to your store.
Do you have several business locations in one city? Location extensions with multiple addresses enable you to show all of your locations on a Google Map for Mobile. Based on a user’s search and location signals, the map will display a clickable banner with the option to show only your store locations as indicated by your business icon. As a result, customers can quickly get directions to the branch that’s closest to them, come in and make a purchase.