To analyze user activity on your website, Google offers two features: Google Analytics goals and transactions. It’s possible to monitor these metrics integrate them with AdWords conversions. You can use both at the same time or only one of them.
Google Analytics Goals
AdWords Conversion Tracking
Benefits of importing Google Analytics goals
Importing your Google Analytics goals into AdWords Conversion Tracking allows you to:
If you already use AdWords conversion tracking on a specific page, you may not need to import Google Analytics goals. Actually, in the case of having these two features activated, conversions could be counted twice.
To begin importing data, first perform the following operations:
Once these steps are done, follow the steps below to import your goals:
AdWords then starts importing data from your Google Analytics account taking as a starting point the moment when you click “Import from Google Analytics”. Previous history to that date will not be included.
You have to wait for two days before the data is available in AdWords. After this time, the conversion data imported will appear in your “Conversions” column.