Having well built AdWords display network campaigns depends a lot of the quality of the keywords that advertisers choose. Google makes some tools available that make the display campaigns easier to set-up. The Contextual Targeting Tool is one of them. See below how to use it:
- Sign in to your AdWords account at https://adwords.google.com.
- Click on the Tools and Analysis tab and select Contextual Targeting Tool.
- Enter words or phrases that describe your product (eg “computers”). The tool will then display a list of keywords grouped into highly relevant themed ad groups.
- Click Expand to see more groups of related keywords. You can also click View Predicted Placemnts for a list of websites that your ad is eligible to appear, accordng to your keywords.
- If the history of these sites is significant enough, Google will also offer a bid idea for your ad.
- After reviewing the list of potential locations, test other keywords to show other locations based on the new keywords.
- Exclude sites that do not seem to be relevant.
You can create ad groups from ideas associated keywords directly into AdWords or AdWords Editor.
Create an AdWords ad group:
- Select the ad group, then click Add to a campaign .
Select a campaign and click Create ad groups to add to the ad groups.
Create an ad group for AdWords Editor
Start by downloading AdWords Editor , and then follow these steps:
- Select the ad group, then click Export to AdWords Editor .
- Enter the name of a campaign, and then click Export to download the ad group as a CSV file.
- Set a daily budget and add an ad and make sure you target only the Display Network.
- Try to exclude non relevant placements to prevent ads from appearing on specific sites
- Set-up AdWords conversion tracking to better understand the performance of your campaign