Having well built AdWords display network campaigns depends a lot of the quality of the keywords that advertisers choose. Google makes some tools available that make the display campaigns easier to set-up. The Contextual Targeting Tool is one of them. See below how to use it:

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click on the Tools and Analysis tab and select Contextual Targeting Tool.
  3. Enter words or phrases that describe your product (eg “computers”). The tool will then display a list of keywords grouped into highly relevant themed ad groups.

Describe your product

  1. Click Expand Button  to see more groups of related keywords. You can also click View Predicted Placemnts Button  for a list of websites that your ad is eligible to appear, accordng to your keywords.


  • If the history of these sites is significant enough, Google will also offer a bid idea for your ad.
  • After reviewing the list of potential locations, test other keywords to show other locations based on the new keywords.
  • Exclude sites that do not seem to be relevant.

You can create ad groups from ideas associated keywords directly into AdWords or AdWords Editor.

Create an AdWords ad group:

  1. Select the ad group, then click Add to a campaign .

Select a campaign and click Create ad groups to add to the ad groups.

Create ad groups

Create an ad group for AdWords Editor

Start by downloading AdWords Editor , and then follow these steps:

  1. Select the ad group, then click Export to AdWords Editor .
  2. Enter the name of a campaign, and then click Export to download the ad group as a CSV file.
  3. Set a daily budget and add an ad and make sure you target only the Display Network.


  • Try to exclude non relevant placements to prevent ads from appearing on specific sites
  • Set-up AdWords conversion tracking to better understand the performance of your campaign

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