If you add extensions to your ads (eg, a phone number or a link to your website), you can check their performance. Simply log into your AdWords account to see the number of clicks, number of impressions and conversions generated by your ads extensions. This data can help you optimize your ad extensions and to find out the optimal time to add or remove an extension of an existing ad.


View statistics of your ad extension

Use the tab Ad Extensions to see statistics for all ad extensions of your campaigns. You can also manage your ad extensions in this tab. This will automatically appear in your account if you have enabled ad extensions in at least one campaign.

Here’s how to find your “Ad Extensions” tab and view your stats:

  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click the tab Campaigns
  3. Click the tab Ad Extensions
    If the tab Ad Extensions is not visible, click on the dropdown menu at the top right of the table, then check Ad Extensions to display it.
  4. Click the drop down menu Show: select the type of extension you want to know the statistics of
  5. To view the extensions statistics across your campaigns, select “Online Campaigns” from the side navigation menu. Otherwise, select the campaign you want.
  6. Each extension line appears in its own, including extensions which have not yet accumulated statistics.

Ad Extensions – Statistics available

The Ad Extensions:

  • Status: Displays whether your ad extensions are marked as “Eligible” or “Disapproved”. The eligible ad extensions appear only with relevant ads and when the ad associated is also likely to be shown.


Select the column details to determine the grounds for disapproval or limitation of your extensions in accordance with AdWords rules on advertising.
This column shows the number of clicks accrued in your ad when it was shown with a given extension type. This number combines clicks on the ad title and ad extension (if applicable). To see only clicks on the ad extension, click the drop-down segment and select click type.

  • Impressions: The number of times your ad was posted with the ad extension.
  • CTR: The number of clicks your ad received divided by the number of impressions with the ad extension.
  • Cost: total cost of clicks on your ad when it was shown with the ad extension.
  • Avg position. : average position on search results pages when the ad was displayed.
  • CPC (cost per click): The average amount you pay each time someone clicks on your ad extension. Average CPC is the total cost of all clicks divided by the number of clicks received.

Statistics on ad extensions are currently available for ads on the Google Search Network, the partner sites of Search (including Google Maps), and in some cases, on the Network Display Google.


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