An AdWords conversion occurs when a user clicks on your ad and makes an action on your website, an action that you consider important. It may be, for example, a call to your business from a mobile or a purchase on your website. If you use AdWords to increase your sales or the number of conversions, you can track conversions using a free tool to track conversions. You will be able to view important statistics such as cost per conversion and conversion rates, which reflect the effectiveness of your campaign.
A conversion can be a purchase, but also a call from a mobile to obtain an insurance quote or downloading a book, etc. It may also be a request for additional information or consultation of a page with your new product. It’s up to you!
Once you have set up conversion tracking, you can examine various important statistics to evaluate the effectiveness of your campaign:
The destination URL (and the landing page) you choose for each ad must be specific to a product or a service, in the same way that the keywords and ad text. Make sure that the destination URL of each ad directs users to the most relevant landing page on your website.
If an ad of a real estate agency is promoting apartments for sale in New York City, the perfect landing page is the one that shows all available apartments for sale in NU, and not the home page of the agency .Customers will carry over to make a purchase if they do not have to browse through your site to find what they are looking for.