To view specific performance data, you can customize statistics charts on your AdWords account using columns, segments and filters. Once the table looks exactly like you want, you can download it as a report in different formats. The request is then automatically recorded by AdWords. You can also configure the report to generate the regular schedule and sending e-mail to yourself or others with access to your account.
In AdWords, you always have two easy ways to view and analyze your performance data:
To create and download a report and plan its regular sending by e-mail, follow these steps.
Customize your table to create a report
Click the tab containing the table of statistics you want to download. Check if it contains period, columns, filters and segments that you want to include in your report. Segments that you applied to the data table appear in your report as columns.
Download the table as a report
Schedule report creation and send it by email
2. Click Create
Tip: In addition to changing the frequency of sending and receiving your reports, you can easily create variations of existing reports, with the option Create a similar report. You can also change the names, format and timing of your existing reports. To do this, simply click Reports in the left panel of your AdWords account, below the list of campaigns.