It’s no secret that mobile web usage is exploding. Look at your website analytics – how much traffic is coming from a mobile device? If you don’t have a mobile optimized website, this experience may be frustrating and slow for your customers.
Creating a mobile website will improve performance and give your mobile customers an experience they will keep coming back to. To help you get started, we’ve put together five easy ways to mobilize your website content:
Keep layout simple so mobile users can navigate easily on the small screen.
• Text needs to be readable at arm’s length
• Tabs and expanded fields can be useful for additional details
• Mobile users prefer to scroll in one direction – from top to bottom
• Headlines, bullet points, white space and buttons make a mobile website easy to navigate
• Include tabs with quick links to access popular products and services
• Lighter colored backgrounds help create a feeling of space – pictures make poor mobile backgrounds
• Use a visible and prominent search box
• On mobile, there’s less space and time available for navigation menus. Search results should be clean and easily filtered
Make it easy for customers on the go to find content that is most relevant to their needs and take quick action.
• Think about what the three most important things are for a mobile customer and make them easy to access
• Understand the limitation of the mobile attention span and provide an experience that is more transactional and action-oriented, rather than browsing based
• Strip all unnecessary content in order to lower site latency and response time
• Use minimalistic and clean site code
Users can interact through touch, sound, sight, and location on their mobile device. Take advantage of this functionality to maximize user experience.
• Make it easy to find local content or store locations
• Users on their mobile device not only have a browser, but the ability to access other functions – such as GPS, camera, or a notepad. Can you leverage these other functions to bring unique value to mobile users?
• Users are more likely to be out and about, and ready to convert – drive store traffic to your retail locations and channel partners
Remember that most smartphone users will be interacting with your website through a touch screen.
• Buttons and links should spread out to avoid accidental clicks
• Distinctly colored buttons stand out and conversion buttons should be larger and more prominent
• Label buttons with descriptive text to manage expectations about where the user will be taken next
• A mouse comes with buttons but hands don’t
• Menus that expand to more options are a poor mobile experience because the user must be touching the screen for the menu to work
Make it easy for users to convert on the go.
• Keep forms concise by reducing unnecessary fields
• Conversion funnels should be simple
• Use bullet points and information snippets for maximum impact
• Make login quick and save details for faster conversions
• If you have sales people: remember your phone is a communication device, and don’t forget that mobile websites are one of the best ways to connect users to sales instantly
By Pedro Silva